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What is Empty Disco Syndrome?

what is empty disco syndrome

Empty Disco Syndrome is the label used to describe a situation where a startup needs a large customer base in order to have a value proposition. Examples include social media platforms, dual sided-marketplaces and actual night clubs.

In the digital world most founders “cure” this syndrome by following the growth hacking strategy outlined HERE.

In the physical world this is cured by leveraging strategic partnerships.

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