I chased my daughter into the art studio of my childhood best friend’s mom. Scooping her up, a few paintings caught my eye and I walked over to take a closer look. “You painted these?!?” I asked, shocked that the artistic masterpieces were stacked like a pile of old magazines on their way to the recycling bin. “Well yea.” she answered humbly.
My friend’s mom is one of the most talented and freakishly underrated artists I know. “Why don’t you sell any of them?” I asked, surprised that they weren’t already on display in some art gallery in a snobby corner of Manhattan. “I don’t know how.” she answered. “I do….” I responded half-dazed as I stared in awe at the gorgeous blend of colors spread across one canvas.
…my best friend’s mom is not the first, and most certainly not the last, obscenely talented person who is unwittingly sitting on a pile of metaphorical gold.
If you have a product that some of your friends might like, getting started is easy.
- Make it easy for them to buy through a large platform that they most likely already have their payment information and address saved to. Yes, they take a high commission, but you don’t want to invest $8000 in a state of the art website, data tracking and the top marketing tools, before you’ve at least made a few sales to verify that people want to buy your product.
- After you have a few products up on the platform, it is time to let people know about them. Once a week (preferably Mondays or Tuesdays, as those are the days that people make the largest purchasing decisions online) post a picture of one of your products to each of your social media profiles with a link to where people can purchase the product through a large website (amazon or etsy). After you’ve done this consistently for 12-16 weeks, friends should begin to share your products with their friends.
- If after 16 weeks, you haven’t made a single sale it might be time to re-evaluate your pricing strategy or product’s branding.
KEEP IN MIND that “haters will hate”. So do not get discouraged when a few of your friends criticize or snap at you. Your true friends will praise you in public and critique you in private, they’ll tell you everything that you’re doing right in public and give you suggestions on how to improve, when you’re one on one.